Laser Focus

PROBLEM: Our client was a recognized leader in Pico Projection with an avid user base. But sales failed to match users’ enthusiasm and their distribution partner wasn’t engaging. With a new product set to launch, they needed a business catalyst. Fast.

           

Laser Focus

PROBLEM: Our client was a recognized leader in Pico Projection with an avid user base. But sales failed to match users’ enthusiasm and their distribution partner wasn’t engaging. With a new product set to launch, they needed a business catalyst. Fast.

INSIGHT: Corporate tech departments thought this product was “just another mini-projector,” like those typically found in any conference room. But our research showed that this new product could be successfully positioned as a scalable second display for iOS devices — plus it could be marketed to consumers as an
on-the-move lifestyle device.

INSIGHT: Corporate tech departments thought this product was “just another mini-projector,” similar to those found in any conference room. But our research showed that this new product could be successfully positioned as a scalable second display for iOS devices — plus it could be marketed to consumers as an on-the-move lifestyle device.

SOLUTION: After investing significantly in the technology and development, the client couldn’t have their new product launch stall. So, we created a suite of exposure campaigns that demonstrated what it would be like to enjoy a 60” or 80” display from a device so small it could be held in one hand. And we emphasized that it was equally suited for for work and play.

SOLUTION: After investing significantly in the technology and development, the client couldn’t have their new product launch stall. So, we created a suite of exposure campaigns that demonstrated what it would be like to enjoy a 60” or 80” display from a device so small it could be held in one hand. And we emphasized that it was equally suited for for work and play.

 
 
 
 
 

Results

Successful rolling launch in 5 geo’s

10X increase in channel resulting in 100% sell-through

Top 3 holiday season sales performer for Apple EU

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