A Universal Beat
PROBLEM: A year after having a successful launch, this client was recognized as an established up-and-coming technology brand. But then new market growth slowed and sales flattened.
Our client assumed that the business had reached a plateau.
A Universal Beat
PROBLEM: A year after having a successful launch, this client was recognized as an established up-and-coming technology brand. But then new market growth slowed and sales flattened.
Our client assumed that the business had reached a plateau.
A Universal Beat
PROBLEM: A year after having a successful launch, this client was recognized as an established up-and-coming technology brand. But then new market growth slowed and sales flattened.
Our client assumed that the business had reached a plateau.
INSIGHT: But it hadn’t, because we discovered a new market. Our research revealed that there is a world-wide group of music enthusiasts who lead a mobile/social lifestyle. And they were hungry for our client’s product. We had to tap that market with pinpointed messaging campaigns and the right sales and marketing partners.
INSIGHT: But it hadn’t, because we discovered a new market. Our research revealed that there’s a world-wide group of music enthusiasts who lead a mobile/social lifestyle. And they were hungry for our client’s product. We had to target that market with pinpointed messaging campaigns and the right sales and marketing partners.
SOLUTION: After a year of selling to business people, the brand couldn’t simply change direction. So, we used targeted messaging, visuals and retail/distribution allignment to focus product exposure to a new, global generation of consumers, who enthusiastically embraced the brand via cultural references and social sharing.
SOLUTION: After a year of selling to business people, the brand couldn’t simply change direction. So, we used targeted messaging, visuals and retail/distribution allignment to focus product exposure to a new, global generation of consumers, who enthusiastically embraced the brand via cultural references and social sharing.
Results
Entered 4 new Geographic Segments
300% increase in brand buzz
47% effective sales-driver versus prior year program
12X increase in revenue turnover via distribution
Results
Entered 4 new Geographic Segments
300% increase in brand buzz
47% effective sales-driver versus prior year program
12X increase in revenue turnover via distribution
Let’s Grow Your Business
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