A Universal Beat


PROBLEM: A year after having a successful launch, this client was recognized as an established up-and-coming technology brand. But then new market growth slowed and sales flattened.
Our client assumed that the business had reached a plateau.

           


A Universal Beat


PROBLEM: A year after having a successful launch, this client was recognized as an established up-and-coming technology brand. But then new market growth slowed and sales flattened.
Our client assumed that the business had reached a plateau.

           


A Universal Beat


PROBLEM: A year after having a successful launch, this client was recognized as an established up-and-coming technology brand. But then new market growth slowed and sales flattened.
Our client assumed that the business had reached a plateau.

INSIGHT: But it hadn’t, because we discovered a new market. Our research revealed that there is a world-wide group of music enthusiasts who lead a mobile/social lifestyle. And they were hungry for our client’s product. We had to tap that market with pinpointed messaging campaigns and the right sales and marketing partners.

INSIGHT: But it hadn’t, because we discovered a new market. Our research revealed that there’s a world-wide group of music enthusiasts who lead a mobile/social lifestyle. And they were hungry for our client’s product. We had to target that market with pinpointed messaging campaigns and the right sales and marketing partners.

SOLUTION: After a year of selling to business people, the brand couldn’t simply change direction. So, we used targeted messaging, visuals and retail/distribution allignment to focus product exposure to a new, global generation of consumers, who enthusiastically embraced the brand via cultural references and social sharing.

SOLUTION: After a year of selling to business people, the brand couldn’t simply change direction. So, we used targeted messaging, visuals and retail/distribution allignment to focus product exposure to a new, global generation of consumers, who enthusiastically embraced the brand via cultural references and social sharing.

 
 
 
 
 
 
 
 

Results


Entered 4 new Geographic Segments

300% increase in brand buzz

47% effective sales-driver versus prior year program

12X increase in revenue turnover via distribution

Results


Entered 4 new Geographic Segments

300% increase in brand buzz

47% effective sales-driver versus prior year program

12X increase in revenue turnover via distribution




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